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This unit focuses on developing a brand’s audience by setting rigorous KPIs and then strategizing how to convert that into desired business results.
A scorned New York wife penned a scathing Craigslist letter to her husband’s mistress — warning her she’s about to get what she deserves. “So you won’t be living in my nice house, we’ll be selling it. ” She predicts her cheating husband, a 56-year-old “contractor-type,” will have to downgrade to a “little apartment” after the split.
The two oldest daughters became driving forces in the case against Mac Neill.
“Media Culture” is a term used to define 20th century western civilization, as influenced by the invention of mass media. Time and the requirements of our industry have evolved us into a modern media agency. You need a show concept for Snapchat or a live-streamed event? How about a million followers, a million likes or a million views? Brand Strategy Building a brand takes discipline and insight, even more so in today’s digital culture. The work is executed and built for today’s media landscape and digital platforms: TV, live activations, skippable preroll, Snapchat stories, muted autoplay, short-form Instagram originals and multi-part branded content documentaries.
When Gypsy Willis received a text from her married lover that said he'd just lost his wife, she had no idea what it meant. Because what brands need today far exceeds creative concepts or independently developed media plans. We specialize in understanding the strengths of each platform and partner, and in creating content that maximizes opportunities across video, mobile, apps, social and more.We then translate those findings into a plan that manifests a brand’s purpose to win within a hyper-competitive marketplace. Audience Development Brands used to wield the power of push and beat consumers into submission but those days are gone.Mac Neill had encouraged Michele to have a facelift, and had asked her plastic surgeon to prescribe stronger drugs than usual, according to testimony at the subsequent murder trial.
Daughter Alexis Mac Neill testified that her mother was unusually lethargic and unwell after the surgery, and that she told her daughter, "If anything happens to me, make sure it wasn't your dad." The next morning, her mother was dead.
Content Strategy There is no such thing as a “one size fits all” content playbook. Today, brands need to work more like media entities and pull consumers in, keep them, and ultimately help them help you.